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14 December 2016

Holiday shopping insights from ParentTap™

This holiday season, UBMobile connected with its ParentTap™

This holiday season, UBMobile connected with its ParentTap™ panel to gather insights into their gift-giving budgets and shopping trips.   We discovered parents are planning to spend more money the older their children are – 30% of parents with children 10 years or older said they plan to spend over $300 per child, with the most […]

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30 November 2016

In-The-Moment Insights from Black Friday, Small Biz Saturday, and Cyber-Monday

This holiday weekend, UBMobile collected in-the-moment insights

This holiday weekend, UBMobile collected in-the-moment insights from some of the nations most difficult to reach demographics. By conducting a four-part tracker study among our Tap™ audiences (MillennialTap™) we tapped into the shopping attitudes and behaviors of Millennials this season. Our mobile-first surveys enabled us to reach this demographic group in the context of their holiday […]

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